Breast Cancer Awareness Month.
Q102’s “Bras Across the Bridge” Returns to Sioux City
for Its 4th Year of Raising Awareness
and Support During Breast Cancer Awareness Month
for Its 4th Year of Raising Awareness
and Support During Breast Cancer Awareness Month
Sioux City, IA - Q102 (KQNU) and the June E. Nylen Cancer Center are proud to announce the return of the 4th Annual “Bras Across the Bridge” event this October presented by Sioux Valley Community Credit Union. The event is a powerful community tradition symbolizing hope, strength, and unity in the fight against breast cancer.
On Friday, October 17th, the Morningside Avenue Bridge over Highway 75 in Sioux City will transform into two striking displays of compassion as hundreds of donated bras, all tied together and stretched across the bridge, will serve as a visible reminder of those impacted by breast cancer. The tributes will span over 280 feet across the bridge.
All collected bras will later be donated to two local Siouxland non-profits: SafePlace in Sioux City and Haven House in South Sioux City, providing much-needed support to local women and families.
How to Participate
Q102 is collecting new or gently used bras (and men’s t-shirts for male participants) through Tuesday, October 14th at 5 p.m.
Donations can be dropped off at the following Siouxland locations:
- June E. Nylen Cancer Center
- Powell Broadcasting
- Sun Tan City (both Sioux City locations)
- South Sioux City Chamber of Commerce & Tourism
- Haven House in South Sioux City
- My Jeweler in Sioux City
- Century 21 ProLink – Julie Hurt in Le Mars
- Hy-Vee in Le Mars
- Bling-N-Fashions in Le Mars
In conjunction with “Bras Across the Bridge,” Q102 and June E. Nylen Cancer Center will host the annual “Brake for Breakfast” event. This is a free drive-through breakfast that offers a Don’s Sports Bar & Grill breakfast sandwich and life-saving breast cancer education materials, all without leaving your vehicle. Participants are encouraged to donate a bra to Q102’s “Bras Across the Bridge” and learn about early detection, screening, and treatment options.
Why It Matters
October is Breast Cancer Awareness Month, a time to highlight the importance of early detection and ongoing research. The American Cancer Society estimates that 316,950 women in the U.S. will be diagnosed with invasive breast cancer in 2025, an estimated 2,940 Iowans will be diagnosed with breast cancer, making it the most common cancer diagnosis in the state. And while often overlooked, men can also develop breast cancer. Research says about 1 in every 100 breast cancer diagnoses nationwide are found in men. That's an estimated 2,800 new cases nationwide. But it is treatable if found early. Which is why early detection and screenings are so important. And Iowa has some of the lowest screening numbers in the country.
Breast cancer affects families, friends, and entire communities. “Bras Across the Bridge” brings people together to honor survivors, remember those lost, and raise awareness in a truly visual and inspiring way. It’s a long bridge, but together, we can make it happen.
Join Q102, the June E. Nylen Cancer Center, and the entire Siouxland community on Friday, October 17th for “Bras Across the Bridge.” Together, we can lift spirits, spread awareness, and continue the fight against breast cancer.
Q102 is Siouxland’s hit music station, part of Powell Broadcasting, committed to connecting with the community through music, events, and charitable initiatives that make a difference in Siouxland.
Powell Broadcasting
-
Baily Sitzmann Promotions Director
- October 18, 2025
- 712-239-2100
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